Landing page teardown

We roasted Vercel's landing page.

Vercel builds some of the most loved developer tooling on the web, and the marketing budget shows. So a 41 out of 100 surprised us too.

We loaded the live homepage and scored the copy with the same fixed framework we run on everyone. The verdict: a beautiful page that says very little, led by a hero line a dozen competitors could run word for word.

/ 100

Rough

A beautiful product drowning in nav bloat and AI buzzword fog with no clear hook.

🎯 What to fix first

1.Mobile & Speed Signals 2/10 — 425 script tags on a page selling web performance is a credibility-destroying contradiction.
2.Pricing Transparency 3/10 — Pricing is buried in the footer as a text link. A visitor has zero idea what this costs before scrolling past 20 images.
3.Objection Handling 3/10 — The page never addresses vendor lock-in fear, migration complexity, or what happens when you exceed free tier limits.

The full copy read

Hero Clarity

4/10

"Build and deploy on the AI Cloud" tells me nothing a dozen competitors couldn't say.

FixReplace the H1 with: "The fastest way to ship Next.js apps, from commit to global edge in seconds."

Primary CTA Strength

5/10

"Get Started" is the most forgettable CTA in tech, and it competes with "Ask AI" and "Copy code" for attention.

FixChange the primary CTA to "Deploy your first app free" and remove "Ask AI" from the hero area entirely.

Social Proof Quality

4/10

"Trusted by the best teams" is a claim, not proof. No logos, no numbers, no quotes above the fold.

FixAdd a single line under the CTA: "Used by 1M+ developers at Airbnb, GitHub, and The Washington Post." with three recognizable logos.

Pricing Transparency

3/10

Pricing is buried in the footer as a text link. A visitor has zero idea what this costs before scrolling past 20 images.

FixAdd "Free plan available. Pro starts at $20/month." directly beneath the primary CTA button.

Objection Handling

3/10

The page never addresses vendor lock-in fear, migration complexity, or what happens when you exceed free tier limits.

FixAdd a three-item FAQ section: "Will I be locked into Next.js? No. Does migration take long? Under 10 minutes. What if I outgrow the free plan? Upgrade with one click, no downtime."

Copy Voice & Differentiation

4/10

"Framework-Defined Infrastructure" and "Fluid Compute" are internal jargon that means nothing to a developer landing here cold.

FixReplace "Framework-Defined Infrastructure" with "Your framework already knows how to deploy. Vercel just listens."

Visual Hierarchy

4/10

425 script tags and a nav with 30+ links create a page where nothing is actually the most important thing.

FixCut the top nav to five items maximum: Product, Pricing, Customers, Docs, and the Get Started CTA. Everything else goes in a hamburger or footer.

Mobile & Speed Signals

2/10

425 script tags on a page selling web performance is a credibility-destroying contradiction.

FixAudit and defer all non-critical scripts. A deployment platform with a slow homepage is its own worst case study.

Onboarding Friction

7/10

"Deploy your first app in seconds" with a code snippet is a strong low-friction signal that actually works.

FixKeep the inline code demo, but add a one-line result beneath it: "That command just deployed a live URL. Check your terminal."

Above-The-Fold Score

5/10

The H1, a CTA, and a nav exist above the fold, but no price, no proof, and no concrete benefit make the cut.

FixAbove the fold must show: H1, one-sentence benefit, primary CTA with price signal, and three customer logos. Remove the "Ask AI" widget from that zone.

41 is not a design problem, it is a clarity problem. When the company defining modern web deploys opens with 'Build and deploy on the AI Cloud', it is a reminder that nobody is too big to write a forgettable hero.

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